What is considered an advertisement in relation to a financial institution?

An advertisement in relation to a financial institution typically involves any communication intended to promote the services or products offered by that financial institution to consumers. A message on a website promoting a savings account clearly fits this definition, as it is designed to attract potential customers by highlighting the benefits or features of the savings account. This type of promotional material is directly aimed at encouraging individuals to consider purchasing or using the service, thus fulfilling the criteria of an advertisement.

In contrast, other options do not meet the standard for advertising. A follow-up letter concerning a specific transaction is more transactional in nature and does not promote a product or service to a broader audience. A rate sheet prepared for internal use only means it is not intended for consumer consumption, hence it lacks promotional intent. An educational brochure on managing a checking account provides useful information but does not necessarily promote a product or service with the intent of driving sales or consumer action. Therefore, it is through the direct promotional aspect that the message on a website is identified as an advertisement.